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Truck
Tracks Services for Publishers
As the leading supplier of accurate and
timely advertising tracking services to the major advertisers within
the trucking industry, Truck Tracks has become the most credible and
recognizable unbiased third party source of truck trade magazine ad
page statistics. This unique position allows Truck Tracks to
provide industry publishers a complete range of customizable reports
and services, with Truck Tracks sourced ad page counts that will be
widely accepted by the industry's advertisers.
Since each publisher's requirements can
differ greatly, Truck Tracks provides very customized reporting
options tailored to the publisher's specific needs. The
following sample reports are examples of the variety and complexity
of reports that Truck Tracks can provide to industry publishers.
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Current
Month/Cumulative - up to six competitive magazines can be
tracked with totals for current month and cumulative year to
date ad page counts. Separate analyses are provided for
each sales territory with a Share of Market executive summary
overview.
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Current
vs Prior Year - this type of report tracks current month
cumulative ad page counts against prior year totals for each
advertiser. The report can be in aggregate or broken down
by individual sales territories. This example includes an
executive Share of Market summary.
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Current
Year Report - The simplest of report formats, advertisers
can be tracked in up to 5 competitive magazines. The
report is broken down into sections containing the current month
and cumulative year to date page counts.
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Multi-segment
Report - a report for publishers that want a simple way to
monitor magazines outside their direct competitive arena.
This report is limited to the selection of up to 10 magazines
and includes only cumulative counts for the specific report
period.
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Advertiser
Ranking Report - provides analysis of advertisers rank by
total ad pages for a selected group of competitive publications.
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Advertiser/Product
Category Report - evaluates a select group of publications
by ad pages placed within product or advertiser categories and
by specific product featured in the advertising.
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Month
by Month Overview - meant for monitoring official Truck
Tracks ad page counts on a monthly basis as compared to the
previous year's results.
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Truck Tracks currently
provides competitive share of market reports and services to
the publishers of 10 magazines within the trucking trade
press. We pride ourselves on supplying timely,
accurate and professional services. They are designed
to meet the individual needs of each publisher while
maintaining the integrity of ad page counts reaching the
industry, as a whole, under the Truck Tracks trade name.
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