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Sample
Reports Truck Tracks data is
provided in printed and bound reports via normal mail or published
electronically to a subscriber's email inbox in Adobe Acrobat PDF
format. All Truck Tracks Sample Reports listed
here are in Adobe Acrobat format. In order to view or print
these reports, Adobe Acrobat Reader 5.x must be installed in your
browser as a plug-in. Click on the desired report link and
after reviewing and/or printing the
report sample from the Acrobat Reader plug-in, click on your browser's
[Back] button to return to this page.
Standard Report
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this report contains aggregate ad page and expenditure data
listed by advertiser. It is available to advertisers only
on a quarterly, semi-annual and annual basis. Advertiser/Product
Report - page counts and expenditures are broken down for
each advertiser by featured product and publications.
Availability restrictions same as the Standard
Report. Product/Advertiser
Report - all advertised products contained in the Truck
Tracks database are displayed with page counts and expenditures
shown by advertiser and publications. Availability
restrictions same as the Standard Report. Truck OEM Report
- this is an aggregate report specifically designed for use by
Truck OEM's who do not require the detailed information on
competitive advertising activity contained in either the Custom
Report or Full Database Services. Available quarterly,
semi-annually and annually. Custom Report
- this report format provides the most detailed printed
information on competitive advertising expenditures. All
advertisements are displayed for each advertiser showing the
product featured, the magazine and issue date, folio size,
starting page of the ad, ad status and format, and number of
insertions, ad pages and total ad cost.otal cost. Year to Year Report
- this report provides monthly direct year to year comparisons
of competitive advertising activity by ad pages and dollar
expenditures. It is broken down into three sections.
The first contains a summary by Advertiser, the second by
Advertiser/Product and the third by Advertiser/Product/Magazine.
Sample
Database File
To view a
limited example of a Truck Tracks database file, click on either of the following
file type links to download a
sample database to your computer for review in your browser, a spreadsheet or
database program.
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