A service of Consulting & Marketing Resources
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A service of Consulting & Marketing Resources
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Consulting & Marketing ResourcesTruck Tracks is a product trade name of Consulting & Marketing Resources (CMR). CMR was established in July 1989 to provide truck industry suppliers and publishers with specialized marketing, consulting and management services. The company founder, Michael F. Falletich, is a respected and acknowledged authority on the truck market, with more than 30 years experience in truck industry related sales, marketing and advertising, both at the supplier and publishing level. He is best known as the creator of Newport Communications' "Profile of the Commercial Heavy Truck Market", published in the early '80's. The "Profile of the Commercial Heavy Truck Market" was the market size and vocational segmentation benchmark to which all other contemporary studies were compared. The Truck Tracks trade name products and services were launched in January 1990, to fill a distinct void in available product specific truck industry advertising expenditure data. Today, Truck Tracks is the leading provider of specialized truck industry advertising tracking services, supplying detailed data and reports to most of the industry's major marketers and publishers.
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Send mail to
mff@cmr-trucktracks.com
with questions or comments
about this web site.
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